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Solve real-world problems with David Butler

How David Butler and the VIPR delivery team are using strategic approaches to meet and exceed customer needs.


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In a recent episode of The Voice of Insurance Podcast hosted by Mark Geoghegan, VIPR's Client Services Director, David Butler, shared invaluable insights into the groundbreaking work his team is undertaking. This conversation sheds light on how technology is not just about installation but about solving real-world problems in the insurance industry, specifically in delegated authority insurance and bordereaux data management. Here are some highlights from the interview that showcase the inspirational efforts led by David and his team at VIPR.

David began by discussing the core philosophy that drives VIPR’s approach to technology: the focus on practical, tangible benefits for customers within delegated authority contexts. He emphasised, "We’re not just installing technology; we are providing solutions to real-world problems." This perspective is crucial in an industry that deals with complex data and regulatory requirements. David and his team have been instrumental in transforming these challenges into opportunities for innovation and efficiency.

One of the key points David touched upon was the importance of configuration in their product offerings, especially in the realms of bordereaux data management and delegated underwriting. He explained how VIPR’s solutions are not one-size-fits-all but are intricately designed to meet the specific needs of each customer, enhancing delegated claims handling and insurance outsourcing. "It’s about understanding what the customer needs, not what we think they need," David remarked, highlighting the customer-centric ethos that VIPR upholds.

Collaboration is another cornerstone of VIPR’s strategy, as David illustrated through examples of working closely with customers to pinpoint problems and co-create solutions. This collaborative approach not only enhances the effectiveness of their tech solutions but also builds strong, trusting relationships with customers and the wider market. David shared insights into how his team engages with customers from the outset, fostering a partnership rather than a mere vendor-customer relationship.

During the podcast, David provided concrete examples of how VIPR’s technology has transformed the operational efficiencies of their customers. He discussed the deployment of VIPR Intrali, VIPR’s data management tool, which has significantly eased the burden of regulatory compliance for insurers, enhancing their ability to manage and report data accurately and efficiently. "What used to take weeks now takes just a few days," he noted, demonstrating the profound impact of their solutions on providing a deep understanding from their data.

David also spoke about the culture at VIPR, which is deeply rooted in innovation and continuous improvement. He highlighted how his team is encouraged to think creatively and push the boundaries of what is possible with technology in insurance to solve customers problems. This culture not only drives the development of cutting-edge solutions but also attracts top talent to the company, further fueling their success and innovation.

Listen to the full podcast here to dive deeper into the conversation and learn more about VIPR's impactful journey in the insurance tech landscape.

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